Goals
• Offer businesses an umbrella brand that will allow them to increase their in-store sales at a very competitive cost.
• Export the concept of online shopping to the point of sale. Bring together a multitude of products under the Well B Pharma brand under a single entity.
• Allow the consumer to benefit, through the marketing programs offered, of various advantages when purchasing a product that is part of the umbrella brand.
Characteristics of the trademark
• The brand name, Well B Pharma, is aimed as much at 50 years and over (in reference to Doctor Marcus Welby, American television novel from the early 1970s) as at the new generation who appreciate abbreviations (Well B for Well Being).
• Trademark easy to remember for consumers, in both French and English.
Setting up
• We offer you to sell your products in pharmacies under our umbrella brand Well B Pharma while keeping the name of your trademark.
• The Well B Pharma logo will simply be integrated on the product packaging.
Advantages
• Our umbrella brand will allow you to benefit from better registration rates for your products with chains.
• The costs of the marketing programs will be amortized across all participants.
• This will result in greater visibility as well as an increased presence at the point of sale at very competitive costs.
• The economic and visual impact of the umbrella brand on the chains will allow participating companies to be able to compete with national brands in the sale of their products.